We are working to make the integration with Wordpress as easiest as possible and to bring the power of the most popular CMS into HubSpot.

HubSpot CMS and Blog are great. However, Wordpress Custom Post Types and Advanced Custom Fields offers much more capabilities, so using Wordpress as headless CMS come as a natural solution for dynamic websites. 

Our work for this integration is half-way done, we developed a Wordpress plugin extending the Wordpress  REST API and GraphQL.  We added strict security, authentication and authorisation for the request. We dramatically optimised the response time for the requests.

We also extended the authoring capabilities. Text content can be now in GitHub and/or Bitbucket, thus increasing collaborative authoring. Video and image content can stay in AWS S3 or GCP Buckets. Wordpress is acting as a content integrator, as a platform for creating any post type that you can imagine and serving this content to HubSpot through our extension to Wordpress REST API.

When done, we will publish here the results.

Web Assembly seems to be part of the new wave of web and cloud. For us is also a great joy to go back to one of our favourite programming language, the good old C++.

We will bring this power into HubSpot CMS, thus opening new possibilities to extend the options available for building awesome sites on HubSpot. Imagine that you may have in the same place the power of HubSpot Platform (CRM, Marketing, Service Management, HubDB), the flexibility of creation with HubL and the power of C++ processing (only think on the nice interactive graphics/games that can be created with C++). Imagine that you can publish on your site powerful C++ apps which are at least 50% faster than Javascript and much more secure. 

We are on the half way trough, we are now in the phase of exploring the best methods to deliver WASM into HubSpot CMS pages. You will see the results on this page.

Well, HubSpot is great and powerful. You have a great CRM, you have excellent marketing tools, you can use the very good service management section, workflows are really nice, CMS is easy and flexible. If you dived a little into the development side, there is no way of not appreciating the powerful APIs, HubDB and HubL and other stuff that is available. 

However, HubSpot is not enough for running the business. Financial and accounting systems, document and record management systems, maybe project management systems and many other are also in the picture. So, what if you want integrated reporting? And what if (and this is quite the most often case) this reporting involves also non-structured data (such as data from PDFs attached to HubSpot entities)?

Using AZURE cloud we integrated HubSpot data with many other sources and delivered a very solid reporting base for one of our customers. This includes all HubSpot default objects but also custom objects, custom object properties and custom defined associations.

We use the power and flexibility of the HubSpot API to create Azure Synapse Analytics pipelines and to het the data into Azure Data Lake Gen2 storage. We use Azure Power Automate to extract information from PDFs through trained AI models. Then we combine this data with data from other systems and we deliver it as a consolidated reporting base in Power BI.

Auth0 is one of the best and trusted available identity management platform and we integrated it with HubSpot by customising the login flow. The integration package is available on npm and can be used for free. Now, if someone registers to your website or app using Auth0, a contact is automatically created in HubSpot.

We will continue to improve this integration by adding new features as Access Control Lists (ACL) or support for organisations.

We want to empower your creation and development team to enhance our work because we strongly believe that we don't have the answers to all the questions in the world and you need to be able to grow on the ground that we, together, create.

For this reason, we are constantly improving our delivery and deployment capabilities in order to be able to serve all the customers as faster as possible and to automatically deploy new features or updates. We use complex GitHub actions to automatically test and deploy on HubSpot and on other places where our code is alive.